🥧 No Pie - Just Loads of Goodness

Toy avatars, 20 co-founder questions, avoid analysis paralysis, diverse images, and a ton of gratitude below.

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Hi there, 👋

Don't worry, it's not Friday.😉

In our last newsletter, we talked about moving our publishing day to Wednesday instead of Friday. None of you seemed concerned about the change so that's why we're back so soon.

We know it's Thanksgiving in the U.S.A tomorrow. If you're celebrating, then we hope you take some time to relax and be grateful for your family, friends, and food on the table. (You may not have time to read).

For the rest of you, we've collected several articles to inspire your thinking and three new tools to play with.

Remember: whatever you do tomorrow, make time to be grateful.

See you next Wednesday,


P.S. Scroll to the end and we’ll show you why we're grateful...

🧰 Tools

Today, each of the selected tools is related to diverse images and design.

🤖 You Need a Toy Face

When we saw the tagline, "inspired by troublemakers," we knew these avatars would be fun.

Toy Faces is a diverse library of 3D avatars for your design mock-ups and commercial projects.

You pay just $10.00 for lifetime access to an existing library of 120+ unique avatars and any new faces created in the future.

While you're on the site, check out the incredible 3D Rooms and 3D Lettering for various projects.

>> Find your Toy Face

👤 Diversity in Images

The majority of people in the world are of color so there is no reason why stock imagery shouldn’t include them.

Since it's often difficult to find an image of someone who's not a mid-thirties white male, Picnoi offers a great resource for diverse images.

The selection is comprehensive, and offers photos of people of color in various settings and geographical regions.

>> View diverse images

🎨 Create Stunning Illustrations

Blush allows you to create and customize stunning illustrations with collections made by artists across the globe.

They offer multiple designs and themes to use on your digital products, website, presentations, and more.

Blush is a great blend of tech and traditional illustration, and is available as a plugin for Sketch or Figma, and also as a Web app.

Free and Pro plans available.

>> Start designing

📚 Articles

🕵️ Research. Decide. Act.

As a busy start-up entrepreneur you probably view market research as one of the most time-consuming tasks on your to-do list.

The challenge is to balance the need for speed with sufficient research in order to make informed and strategic decisions.

This short article from Forbes offers you five ways to be fast and accurate enough in market and product research to make a decision and execute a strategy.

Take note of what is said about  "analysis paralysis" - because you don't have to know everything before you take action.

>> Take action faster

🦄 SEOs with Skin in the Game

Smash Digital - a growth agency, filled to the brim with unicorn images and SEO memes.

A team of SEOs with actual skin in the game, ranking their own portfolio of profitable businesses, and offering the exact same services to clients.

An agency with so much link juice you’ll need a mop and bucket to clean it all up. Check. Them. Out.

🎯 Sales Lessons for Entrepreneurs

The last item on this list aimed at digital entrepreneurs is our favorite:

Spending time on people is more profitable than spending money on ads

In this article, Sinem Günel discusses what she wishes she'd known earlier about making money online.

The most crucial rule I learned about making money online in the past four years is that humane connections matter as much as well-thought sales copy, landing pages, and great click rates.

Sinem is a successful entrepreneur and a top writer on Medium. She offers sound advice for rookies and experienced founders alike.

>> Read the lessons

(Image Source)

Be grateful for what you already have while you pursue your goals.

If you aren’t grateful for what you already have, what makes you think you would be happy with more.

― Roy T. Bennett

🤔 Choosing a Co-Founder

It's imperative that you choose the right co-founder for your business.

Many ventures and business partnerships have failed due to mismatched personality types mixed with the added stress of building a start-up.

Dr. Matthew Jones is a psychologist who runs a program called "Cofounder Clarity."

He's put together 20 questions to help you better understand the values, personality, and character of your potential co-founder.

Dr. Jones says:

If you’re not aligned on these questions or if the person’s style of responding doesn’t mesh with your personality, use all of that as data to say “no” now.

Use these questions when you're interviewing a prospective co-founder to determine whether you'll be a good fit.

>> Get the questions

🥨 Startup Snacks 🥨

💠 You don't have a business until you have customers.

The problem is that most people say they "hate selling," or that they "can't sell."

In this podcast episode, Pat Flynn interviews Ramit Sethi on how to develop a healthy attitude to sales and overcome what's holding you back from sales success.

The interview is jam packed with other useful tips like, generating a bunch of business ideas, why validation is important, and how to test your ideas on social media.

>> Listen now

💠 Lazy password creation.

We can't believe that the #1 most commonly used password is 123456.


Scan this list of the worst 200 passwords of 2020. The list details how many times a password has been exposed, used, and how much time it would take to crack it.

Please tell us that you don't use any of these.

>> See the list

💠 It’s Thanksgiving, and gratitude is good.

We shouldn't need motivation to practice gratitude, but in the busyness of everyday life, it's easy to forget the impact this has on our wellbeing.

Gratitude helps us to identify some amount of goodness in our life.

Robert Emmons is a leading scientific expert on gratitude. In this article, he reveals why gratitude is good for our bodies, our minds, and our relationships.

>> Be thankful

👋 The Awkward End Bit

How did we do today?

With your feedback, we can improve this newsletter. Please click on a link to vote:

Still here? Excellent, because we promised to tell you why we’re grateful.

This is why we write this newsletter:

We’re grateful for you. We’re grateful that you read our letters and send us so many wonderful comments. (If you’re the ONE person who gives this letter a “like” every week, thank you).

Thank you all!

Happy Thanksgiving 🦃