📣 Someone Is Talking About You

Stay visible online, simple business registration, the pros of digital products, easy video subtitles, and more below.

There wasn’t a dedicated space for entrepreneurial investors like us… So we created one. Join over 100 members interested in digital asset and start-up deal flow in our paid community.

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Hello 👋

It’s great that many of you enjoy our newsletter enough to share it with your friends. Thanks for doing that - and for being here today.

Did you see that Startup Resources is now part of an incredible community of entrepreneurs?

This tweet from Travis (Founder of investing.io) explains it best:

The links above take you to the big announcement from Travis, and to our newsletters. You’re welcome in the community so click here to head over to the website to see what we’re up to.

Now that you’ve caught up on the inside news, read on to see what we found for you this Friday.

See you next week,

Juliet Lyall

🧰 Tools

🗣️ Who's Talking About You?

There's a good chance that you're one of the 260 million people actively using LinkedIn for your business (760 million users in total).

If you're regularly engaging on LinkedIn - either for personal or business reasons - then you might want to check out TREND'IN.

It’s a chrome extension that alerts you as soon as a specified term is mentioned on LinkedIn. 

Use it to receive notifications when someone mentions your company, to target certain keywords or to follow competitor publications. There are numerous ways to tailor this tool for your specific purposes.

How does it work?

  1. Select up to ten terms that you want to track on LinkedIn

  2. TrendIn sends daily notifications about new mentions

  3. TrendIn indicates the level of influence of the author 

>> Try Trend’In

📽️ Easy Video Subtitles

Have you noticed that more videos have added subtitles?

There are several good reasons to add subtitles to your visual content:

  • Video is more likely to be watched in full if it has subtitles

  • 85% of Facebook videos are viewed without sound

  • Not everyone has perfect hearing!

Subly allows you to automatically subtitle a video, download TXT & SRT files and transcribe audio - amongst other things.

The free plan offers subtitles for 40 minutes of video per month, while the Pro plan has additional benefits for $10 per month.

>> Upload a video


🦄 SEOs with Skin in the Game

Smash Digital - a growth agency, filled to the brim with unicorn images and SEO memes.

A team of SEOs with actual skin in the game, ranking their own portfolio of profitable businesses, and offering the exact same services to clients.

An agency with so much link juice you’ll need a mop and bucket to clean it all up. Check. Them. Out.

🛑 Beat Spam and Protect Your Privacy

Abine is an online privacy company who offer two great tools - DeleteMe and Blur.

DeleteMe removes your personal information from search engines, while Blur masks your email address and creates encrypted passwords.

If you're looking for a little anonymity online, Blur automatically blocks tracking scripts, targeting images, and other tracking technologies.

Free and premium plans available.

While researching AbineBlur we came across this article which tells you why masked email is a great idea (especially in the USA) and how the service works.

>> Protect yourself

(Image Source)

Starting isn't a Victory — Finishing is

As glorious and exciting as starting companies is — and it really is awesome — that's not really how we get rewarded in this game. We get rewarded from all of the long, boring, monotonous crap that eventually turns into a viable enterprise.

Wil Schroter


⏰ You’ve Got Six Months Left...

Your website won't escape Google's algorithm update in May, 2021 so now is the time to improve your site's vital signs.

Google emphasised that this update focuses on page experience, but it seems many website owners are confused about what that really means.

Here's what Google says about this update in their Google Guide:

Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value.

This update is a pretty big deal for everyone from SEOs to e-commerce site owners, because user experience will become an important part of the search ranking process.

For an expert overview, we turned to Neil Patel. His article explains what these signals are and how to improve them if you want to stay ahead of your competition.

>> Learn how

🏬 A Business With Unlimited Stock

If you have a folder of unread e-books or uncompleted courses, then you're not alone.

Just about every online business offers some form of digital product. This may be a free offer in exchange for your email address, a one-time payment for a course, or a monthly podcast subscription.

In an article for Flippa, Dom Wells discusses why digital products make great online business investments.

He says:

The real beauty of selling digital products for your online business is that you can create something once and leave it to be purchased over and over again. You just need a great product, an efficient way to sell and deliver it, and a solid way to market the product.

Dom outlines the pros for creating digital products and how they offer the potential to build your passive income.

>> Read the article

📃 Simple Business Registration

Many people choose an attorney to register their new business, but there are plenty of good (and cheaper) alternatives - like Incfile.

Incfile provides business formation services including LLC, incorporation, and registered agent services.

If you're wondering about the differences, the team over at Quicksprout have just created an excellent overview of the options for you. They also show all the costs involved and what you get for your money.

Over 250,000 businesses have used Incfile in the past 15 years, and they receive great reviews. Given that some of their services are completely free, they are worth a look.

>> See the options

👋 The Awkward End Bit

That's it for this week.

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